A film maker, adventurer, philanthropist and passionate musician, Sam also founded the Strive Challenge which has seen over 600 participants travel over 6000km, raising £6million pounds for Big Change. As founder of Sundog Pictures he also sits as a non-executive on the board of Virgin Group and Virgin Unite. His passion for adventure and the environment has seen him endure many challenges, including a 1,400 mile dogsled expedition in the Arctic to raise awareness for climate change. He is currently songwriting and performing his songs under his artist name, Love Mafia.