Richard Reed is the co-founder of Innocent. The business was started from a market stall in 1999 by Richard and two friends with a mission to “taste good and do good”, and gives 10% of profits each year to charity. As well as co-founding innocent, Richard is the co-founder of Jam Jar Investments, a company that backs young entrepreneurs; the co-founder of Art Everywhere, the world’s largest art show; and the co-founder of The Reed Page Foundation, a personal charity that funds peace-brokering and environmental protection initiatives across the world. Richard is also Chairman of the innocent Foundation, a Patron of Peace One Day and is a government advisor on entrepreneurship.