Lara Milward is a fitness entrepreneur, author, speaker and #womanswarrior. She is the Official Strive Challenge fitness partner and has been fundraising for Big Change since 2014. It has become a family commitment with her husband running London marathon and her daughter appearing in Big Change’s promos. She is passionate about Big Change’s philosophy on prevention rather than cure. One of her favourite quotes is “It is easier to build a strong child than fix a broken adult’.