
Square Peg
Ellie Costello is an experienced social innovator, campaigner and advocate who is leading Square Peg to tackle the growing problem of school non-attendance by offering a relational, people-centred support in place of punitive approaches, fines and prosecution.
What we did:
- Big Change awarded Ellie Costello a Leaders for Big Change grant for her project Square Peg in 2026.
- Our funding and support will enable her to run a two-year pilot in Salford, Greater Manchester, to replace mandated attendance fines and prosecution with relational, co-designed, people centred approaches.
- The evidence will be used to influence national policy and demonstrate what fair, compassionate attendance systems can achieve.
The Spark
There are 1.6 million children in England who are persistently absent in schools. Punitive measures disproportionately affect families facing poverty, SEND, mental health challenges, and instability. Attendance systems rely heavily on fines and prosecutions and this is an international outlier approach. Anecdotally, families often feel misunderstood, excluded, and criminalised rather than supported. Children struggling to attend are at higher risk of exclusion or off-rolling which is the practice of removing a pupil from the school roll without using a permanent exclusion.
As a parent of two children with additional needs and complex health conditions, Ellie deeply understands the challenges families face navigating the education system. She is running a two-year pilot with Square Peg in Salford, Greater Manchester, to replace mandated attendance fines and prosecution with relational, co-designed, people centred approaches. It sets out a radical new approach to those struggling with attendance that builds trust and collaboration between families and schools.
By testing supportive, non-punitive approaches, this pilot will explore the potential of a more effective, child-centred approach. The results will be shared in order to influence national discussions on attendance policy and practice.
Square Peg’s work to tackle the attendance crisis spans three key strands:
- Campaign: Mobilising local and national lobbying to influence policymakers, legislators, and the media.
- Collaborate: Building authentic partnerships across sectors, connecting families, practitioners, and experts to inform solutions and catalyse influence.
- Innovate: Providing practical tools, strategies, and insights to support innovators addressing absenteeism and strengthening child-centred approaches in schools.
Attendance problems don’t come from a lack of care, they come from a lack of trust. When we stop punishing families and start listening to them, we create the conditions children need to belong, engage and thrive.
Ellie Costello
children in England are persistently absent in schools. (Department of Education)
is the overall absence rate for combined autumn and spring terms 2024/25, which was consistently below 5% before the pandemic. (Department of Education)
The impact
Square Peg has the potential to transform the way we address school exclusion by building evidence around how supportive, relational approaches reduce disengagement. Through a coalition of support, including families, schools and partner services, magistrates and cross-party politicians such as Jess Asato MP, Dr. Alison Gardner MP and Claire Young MP the initiative seeks to reshape policy and public understanding.
The project aims to place young people and families at the centre of the solution, building trust and partnership between schools, allied services and families. By supporting schools to adopt relational, child-centred approaches which reduce exclusion, criminalisation, and disengagement, the work will generate evidence for alternative attendance policies, influence local and national policy, and create a scalable model for broader systemic change.
The Big Changemaker
Ellie Costello
As a parent of two children with additional needs and complex health conditions, Ellie deeply understands the challenges families face navigating the education system. An experienced leader, she is Executive Director of Square Peg CIC, an multi-disciplinary organisation working across education, research, policy, practice, and innovation. She has given evidence to Commons Select Committees in 2023 and 2025 and serves on several advisory boards, including FED, The Difference ‘Losing Learning’ Solutions Council, and the Special Education Consortium Parliamentary Group.
She partners with organisations such as Not Fine in School, representing over 75,000 children, and has provided evidence to Select Committees, contributing to national policy discussions. Known as a trusted, compassionate advocate, Ellie elevates the voices of families, and grass-roots professionals working alongside them, often marginalised in education debates.

