Sam is passionate about the power of sport. The physical and mental challenges it brings that help people grow and develop. For the past 15 years Sam has worked for the Lawn Tennis Association. His current focus is to develop strategic programmes that support long term growth in participation. In particular, Sam is working on programmes that give more children the opportunity to try tennis. Married to Camilla, he has two children and is a keen runner, triathlete and tennis player. Next physical challenge: a full Ironman!