Advent of Change
5 October 2018: posted by BigChange
Brand new for 2018, Advent of Change is the revolutionary charity advent calendar, inviting people to give back as they count down to Christmas.
We are very proud to be included as one of 24 charities behind the calendar doors!
This social enterprise, which was born less than nine months ago, has already caught the attention of John Lewis & Partners, who will be stocking the calendar in stores throughout the country and online from 4th October.
Each door reveals a different donation to one of 24 incredible charities, spread across a number of causes, including children, animals, the third world, healthcare, refugees and the environment. The brainchild of Kristina Salceanu, 85% of the sale price will go directly to charity.
Each day represents a £1 donation and describes how that gift could be used to give the recipient a ‘feel-good feeling’ each day, and see exactly how they’ve helped to change the world for the better, from feeding the homeless to protecting our oceans.
Kristina Salceanu, Founder of Advent of Change, said: “Advent of Change began with one simple idea: to give the gift of giving at Christmas. And that small idea has already taken on a life of its own. Here at Advent of Change we have captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world.”
“It was really important to me to ensure we included charities that would be personally meaningful to everybody, which is why we’ve worked hard to include organisations across a wide range of sectors. The response so far has been staggering and I can’t wait for the funds raised to start changing the lives of those who need it most. We are extremely proud to be representing these incredible charities.”
Where to buy: Advent of Change retails at £27.95, and can be purchased from the Advent of Change website (www.adventofchange.com) and in John Lewis & Partners shops and johnlewis.com from 4th October 2018.
More to feel good about: Advent of Change is made in the UK and has also been designed with the environment in mind, using FSC-certified paper, vegetable oil-based inks and biodegradable glues, and comes wrapped in a biodegradable potato starch film.